Vol. 2 No. 1 (2026): Journal of Performance in Management and Accounting (JPMA)

Articles

• A MODEL FOR INCREASING VOCATIONAL STUDENT ENTREPRENEURIAL INTENTION: THE MEDIATING ROLE OF SOCIAL MEDIA AND MODERATING ROLE OF FAMILY ENVIRONMENT

  Koen Hendrawan, Resa Nurjanah (Author)

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• DOES OUT-OF-HOME MARKETING AFFECT BRAND AWARENESS AND PREDICT PURCHASE INTENTION?

  Vina Islami, Vera Agustina Yanti, Heirunissa (Author)

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• THE ROLE OF POLITICAL CONTROVERSY, SOCIAL MEDIA ENGAGEMENT, AND BRAND IMAGE ON POST-BOYCOTT BRAND REPUTATION: A CASE STUDY OF FASTFOOD INDUSTRY IN INDONESIA

  Maria Glori Talan, Nani Fitriani (Author)

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• Determinants of Customer Satisfaction at Kopi Kenangan: The Role of Brand Image, Product Quality, and Service Quality

  Ruth Pamindo, Yocky Pramudya Ananda (Author)

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• THE EFFECT OF PRODUCT QUALITY ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY ON THE SHOPEE MARKETPLACE

  Yogaswara Giovan, Dodi Ria Atmaja (Author)

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